Custom Websites & Marketing
for Coaches & Small Businesses designed to maximize your impact for the good of others.
HUMAN • TRAUMA-INFORMED • SIMPLE
You spent years becoming an expert in your field and starting your business. You shouldn't have to spend months learning web design, digital strategies, and AI. Get a professional and beautiful website in 48 hours, built by a real human who understands you without the tech overwhelm.
30-minute call • No obligation • See if we're a fit
Hi, my name is Heidi. I design effective and beautiful websites, branding, and digital marketing.
I don’t overpromise and under-deliver like most AI-based platforms. I have the expertise and background needed to harness and leverage the power of AI, but the human touch to finish and shape it to meet your particular needs.
I am also NFTC Level 2 trained through The Allender Center. If your Storywork Coaching or small business is starting or growing, I can build you a functional and visually stunning website that reflects your unique invitation into the goodness you have to offer this world. It would be a privilege to support you in this way.
I love to empower:
A beautiful, functional website done for you.
Squarespace promises AI will do it for you, but let’s be honest, it’s still a ton of work, and it doesn’t always look so great once you start editing it yourself.
I’ll tailor your site to your unique business needs, gifts, and style.
SERVICES
-
Scheduling
Payments (block pricing too!)
Client Portal
Custom Domain & Email
yourcoachingbrand.com
yourname@yourbrand.comBlog / Podcast
Email Newsletter
E-Commerce
E-Courses
-
Perhaps you need a revamp of your existing site. I offer upgrades, enhancements, and add-ons. I will refine your current site with strategic improvements, functional upgrades, and a polished user experience, incorporating enhanced graphics, improved SEO, and refined UX/UI design.
-
All sites are built on Squarespace’s amazing platform and are easy to use and update long after I’m out of the picture.
I include how-to docs and training videos so you can pay for a one-and-done solution and make edits on your own using Squarespace’s incredible drag-and-drop editor.
However, if that’s not your thing and you’d like to keep me around for support and peace of mind, I offer ongoing maintenance memberships as well.
Shop Website Templates
Not ready for a full custom job? Start with an easy-to-use Squarespace Template to DIY your site. Then, if you need support later or along the way, I can jump in to polish it off.
CHOOSING YOUR PLATFORM
You don’t need the “best” platform — you need the right fit.
Most coaches feel overwhelmed by tech choices. I help you choose tools that fit your stage, your capacity, and the way you actually work, without overbuilding or overspending.
Online Presence + Scheduling Software
Squarespace + Acuity. Simple and beautiful design.
Perfect for launching your Storywork practice: a polished website you can easily update + client scheduling that actually works—all without complicated features you don't need yet.
• Most affordable option for a professional setup
• Intuitive website editing (no coding required)
• Integrates with Zoom or Google Meet
• Syncs with your Google Calendar automatically
• Reliable and scalable when set up correctly
• The most beautiful option
Online Presence + More Robust Client Engagement
Squarespace + Paperbell. Streamlined experience for you and your clients without losing the beauty and customizability of your own site.
Ideal for coaches who want a beautiful web presence plus a seamless client portal. Your website stays flexible while Paperbell handles scheduling, payments, and client communication in one place. More robust than Acuity because of the powerful client portal.
• Designed for 1-on-1 coaching relationships
• Scheduling, payments, contracts, and video in one system
• Easier to manage without technical expertise
• Squarespace handles your public presence and SEO
• Best balance of professional design and functionality
Full Platform for Experienced Professionals
Kajabi. An all-in-one solution that emphasizes marketing funnels and client management for established practices with multiple clients and/or coaches.
Best for coaches ready to scale with courses, digital products, or memberships. Kajabi offers powerful automation and marketing tools—but requires more time and investment to implement effectively.
• Built for coaches with multiple revenue streams
• Sell courses, products, and memberships from one platform
• Advanced marketing automation and email campaigns
• Higher monthly investment with steeper learning curve
• Likely will need ongoing digital support and management to keep up
• Worth it when you need sophisticated funnels and scalability
• Not necessary if you understand sales funnels and basic SEO - the same can be accomplished on Squarespace paired with Simple Practice, Paperbell, or other client platforms
Imagine having a link you can send in response to that text:
“What is it that you do? What is Storywork?”
You’re already offering coaching, but some are hesitant, in part because they don’t understand what you do.
Sure, you could send an Allender Center podcast link or a link to your Paperbell site for scheduling and payments... But what if you could share more of your heart.
What if you had a website that was a canvas, illustrating the kindness, beauty, and intentionality of your face and your invitation?
What if your “space” on the interwebs reflected the space you hold on behalf of others?
What if your site offered a taste of the hospitality you bring, while still handling practical tasks like scheduling and payments?
Together, we can co-create a distinctive website that reflects your heart and the unique Narrative Focused Trauma Care you bring.
Your custom site will have:
Amazing Visual Storytelling
Compelling Copywriting
Visually Aesthetic Yet Easy to Navigate Site Structure
SEO and Mobile-First Design
Efficient Tools and Integrations (Scheduling, Payments, Professional Email, etc.)
A Customizable and Easy to Update CMS for Years to Come
Custom Graphics, Social Media Templates, and Docs
SERVICES & PRICING
-
$50 – Fast Basic Logo (no revision, you “just need something” – I can do that, better than AI.)
$300 – Standard Logo (1 revision, themed, multiple colors & BW)
$800 – Standard Branding (Multiple concepts, 2-3 revisions, color & typography guide)
$1,500 – Full Package (Strategy, mood board, mockups, doc templates)
-
$75/template – Social Media Post Templates
$100 for 20 posts – Social Media Organizing & Scheduling
$20 - $50/image – Single Graphic / Visual Tool
-
$100 - $200/page – Flyer, Brochure, or Document Layout
$500 - $2,500 – Booklet / Multi-Page Report
Digital Marketing & Solutions that Simplify
SERVICES
-
I start by grasping the heart of your mission and goals, the services you offer, and your intended audience. Then, using the Building A StoryBrand framework, I create a detailed plan outlining specific digital channels to leverage, including your website, social media, online advertising, CRM, and email marketing.
-
You’ve got a handle on most of this yourself but may need a few pointers, answers to specific questions, or an experienced guide to help you keep going in the right direction. Schedule a few consulting sessions, and we can talk it through together.
-
Are you wondering if there is a simpler way to do what you’re doing? With scheduling, Zoom calls, file management, social media, and email marketing? Do you ever wish your apps all played nicely together? Tell me about it! I’ll work my creative problem-solving magic to simplify and improve your workflow.
What’s your message of hope?
What are you excited to offer this world?
“Community is first of all a quality of the heart. It grows from the spiritual knowledge that we are alive not for ourselves but for one another.”
– Henri Nouwen, Bread for the Journey
“You can view an act of kindness as a meaningless drop in the vast ocean of toxic chaos or as a refreshing drop that cleanses and leaves a lasting ripple effect.”
– Heidi Ansiel
“Your customer should be the hero of the story, not your brand.”
– Donald Miller, Building a StoryBrand
Avoid frustration.
No need to learn a new app. I’ll utilize my experience and design expertise to deliver a fast and stunning solution using tools I use every day, freeing you up to focus on your strengths and doing what you do best.
Embrace success.
You have incredible content and services, but not much experience in web design or digital things. I will empower you, support you, and design a solution that fits your needs so you can confidently connect with those who need what you have to offer!
