Custom Websites & Marketing

for Coaches & Small Businesses designed to maximize your impact for the good of others.

HUMAN • TRAUMA-INFORMED • SIMPLE

You spent years becoming an expert in your field and starting your business. You shouldn't have to spend months learning web design, digital strategies, and AI. Get a professional and beautiful website in 48 hours, built by a real human who understands you without the tech overwhelm.

Get in Touch ➔

30-minute call • No obligation • See if we're a fit

Smiling person in a beige coat standing outside in an urban setting with blurred buildings and trees in the background.

Hi, my name is Heidi. I design effective and beautiful websites, branding, and digital marketing.

I don’t overpromise and under-deliver like most AI-based platforms. I have the expertise and background needed to harness and leverage the power of AI, but the human touch to finish and shape it to meet your particular needs.

I am also NFTC Level 2 trained through The Allender Center. If your Storywork Coaching or small business is starting or growing, I can build you a functional and visually stunning website that reflects your unique invitation into the goodness you have to offer this world. It would be a privilege to support you in this way.

I love to empower:

Get in Touch ➜
Storywork Websites ➜
Custom Websites
Custom Graphics
NFTC Storywork Coaching Websites
Feel Empowered
Digital Solutions
Screenshot of three overlapping website pages. The background shows a greenery scene with leaves and sky. The prominent central page includes text about coaching and healing. The bottom left page pertains to summer camps in Slovenia, with images of children and a play area. The bottom right page advertises a camp named 'Fusion Celje Camp 2025' with images of children and a countdown. The entire image features vibrant borders.

A beautiful, functional website done for you.

Squarespace promises AI will do it for you, but let’s be honest, it’s still a ton of work, and it doesn’t always look so great once you start editing it yourself.

I’ll tailor your site to your unique business needs, gifts, and style.

SERVICES

    • Scheduling

    • Payments (block pricing too!)

    • Client Portal

    • Custom Domain & Email
      yourcoachingbrand.com
      yourname@yourbrand.com

    • Blog / Podcast

    • Email Newsletter

    • E-Commerce

    • E-Courses

  • Perhaps you need a revamp of your existing site. I offer upgrades, enhancements, and add-ons. I will refine your current site with strategic improvements, functional upgrades, and a polished user experience, incorporating enhanced graphics, improved SEO, and refined UX/UI design.

  • All sites are built on Squarespace’s amazing platform and are easy to use and update long after I’m out of the picture.

    I include how-to docs and training videos so you can pay for a one-and-done solution and make edits on your own using Squarespace’s incredible drag-and-drop editor.

    However, if that’s not your thing and you’d like to keep me around for support and peace of mind, I offer ongoing maintenance memberships as well.

Talk through Options ➔
Learn More

CHOOSING YOUR PLATFORM

You don’t need all the bells and whistles — you need the right fit.

Many people feel overwhelmed by tech choices. I’m with you. It can be a lot. Thankfully, I’ve worked with enough platforms to know where they deliver and where they fall short. I would love to help you choose tools that fit you and your needs best, without overbuilding or overspending.

SCHEDULING
APP

PAYMENT
PROCESSOR

CLIENT
COMMUNICATION

VIDEO
CONFERENCING

ONLINE COURSES
OR NEWSLETTER

BRANDING &
MARKETING

Most Apps Promise to do all of these things, but only some do them well. And ultimately, you don’t always need all of these features.

This is where it helps to work with a real person; someone who cares about you and your vision and isn’t just profit-driven. I am committed to empowering and supporting you as best I can. I won’t outfit you with tools you don’t need or that are too complicated to use.

Compare Apps & Platforms ➔

What if your “space” online was a reflection of the space you hold on behalf of others?

Serotiny can help us understand the process of Storywork - over a background of a forest with tall, burnt and burning dark trees and smoky soft pink and gray sky with cones that have been through fire on the forest floor.
An educational poster explaining the process of serotiny, with images of fire, trees, and a forest fire.
Homepage of Cypress Storywork with a background of green tree branches and sunlight. Contains navigation menus, a prominent slogan 'Healing begins with being heard,' and buttons for 'Client Portal' and 'Book Consultation'.
A close-up of a burning matchstick on a bed of ashes and charcoal.
Learn More About Options for Coaching Websites
A webpage titled 'Reading List' featuring three images of nature: evergreen tree branches, a close-up of pinecones and green growth on a tree, and a forest floor with pinecones. Each image has a placeholder for book titles and authors, along with a generic description.

Shop Website Templates

Not ready for a full custom job? Start with an easy-to-use Squarespace Template to DIY your site. Then, if you need support later or along the way, I can jump in to polish it off.

Support Memberships
Visit the Template Shop
Collage of three diagrams and a contact form. The first diagram discusses youth leadership in local churches. The second outlines a character's journey with guides and plans. The third is a contact form with fields for name, email, school name, and interests.

Custom Graphics, Social Media Templates, and Docs

SERVICES & PRICING

  • $50 – Fast Basic Logo (no revision, you “just need something” – I can do that, better than AI.)

    $300 – Standard Logo (1 revision, themed, multiple colors & BW)

    $800 – Standard Branding (Multiple concepts, 2-3 revisions, color & typography guide)

    $1,500 – Full Package (Strategy, mood board, mockups, doc templates)

  • $75/template – Social Media Post Templates

    $100 for 20 posts – Social Media Organizing & Scheduling

    $20 - $50/image – Single Graphic / Visual Tool

  • $100 - $200/page – Flyer, Brochure, or Document Layout

    $500 - $2,500 – Booklet / Multi-Page Report

Share Your Project Ideas ➔
Illustration of chaotic versus streamlined business processes, featuring various icons like calendar, social media, dollar sign, CRM, email, and graphs, with tangled and organized pathways connecting them, symbolizing improved workflow.

Digital Marketing & Solutions that Simplify

SERVICES

  • I start by grasping the heart of your mission and goals, the services you offer, and your intended audience. Then, using the Building A StoryBrand framework, I create a detailed plan outlining specific digital channels to leverage, including your website, social media, online advertising, CRM, and email marketing.

  • You’ve got a handle on most of this yourself but may need a few pointers, answers to specific questions, or an experienced guide to help you keep going in the right direction. Schedule a few consulting sessions, and we can talk it through together.

  • Are you wondering if there is a simpler way to do what you’re doing? With scheduling, Zoom calls, file management, social media, and email marketing? Do you ever wish your apps all played nicely together? Tell me about it! I’ll work my creative problem-solving magic to simplify and improve your workflow.

Pricing
Book Free Consultation ➔

What’s your message of hope?

What are you excited to offer this world?

Three young green seedlings in biodegradable pots on a wooden surface.

“Community is first of all a quality of the heart. It grows from the spiritual knowledge that we are alive not for ourselves but for one another.

– Henri Nouwen, Bread for the Journey

Close-up of a water drop splashing with colorful ripples, featuring purple, blue, and pink hues.

“You can view an act of kindness as a meaningless drop in the vast ocean of toxic chaos or as a refreshing drop that cleanses and leaves a lasting ripple effect.”

– Heidi Ansiel

Rain clouds showing kindness holding an umbrella for someone else

“Your customer should be the hero of the story, not your brand.”

– Donald Miller, Building a StoryBrand

A person sitting at a desk looks stressed, with a thought bubble above showing various unhappy and chaotic images.

Avoid frustration.

No need to learn a new app. I’ll utilize my experience and design expertise to deliver a fast and stunning solution using tools I use every day, freeing you up to focus on your strengths and doing what you do best.

Green digital drawing illustrating a person standing on a block with a checkmark, smiling face, and a group of happy people, alongside icons of a Wi-Fi signal, globe, and a document.

Embrace success.

You have incredible content and services, but not much experience in web design or digital things. I will empower you, support you, and design a solution that fits your needs so you can confidently connect with those who need what you have to offer!

Blog: Helpful Tips & Tricks

Get abstract with me on Substack
Peruse the blog