Distinctives–My Commitment to EMPOWER you.

My values in life center around the question, What is love?

Baby, don’t hurt.

No, I mean, what does it really look like?

In the Christian tradition, “love” is the first and second greatest commandment.

Sometimes “love” can feel too broad or even limited to romantic or familial relationships. However, through my training at the Allender Center for Narrative Focused Trauma care, I’ve grown fond of a closely related word they frequently returned to: Kindness.

Kindness is how we can love others. In contrast to “niceness,” kindness does or says what is best for the good of the other person, even if it hurts or feels uncomfortable. Kindness invites well-being, opportunity for growth, curiosity, and goodness. Kindness confronts evil, works through conflict, and involves honesty, integrity, and clear communication. “Niceness” or “politeness,” on the other hand, is more about people-pleasing and avoiding discomfort and is often a fear-based, “me”-centered, form of self-protection.

So, how do I love others when it comes to business? What does kindness in the workplace look like? How can I care well for others, seek their benefit, consider their struggles, and support them with healthy boundaries and what I offer? One of my main goals is to empower you in your vision and goals to serve and show kindness to others through the work you have to offer (storywork, outreach, nonprofit work, coaching, etc.)

So, how can I EMPOWER you when it comes to building websites, copywriting, making promises to clients, and even with the tools I use? I love that word: EMPOWER. To use my power on your behalf, use my strength to give you a boost, and offer my power for your benefit (yes, while making a living, there is a transactional nature. We all need to eat, and it’s right to pay someone what they are due). Designing websites and empowering you with digital solutions and support are what I can offer toward your cause. Therefore…

I commit to empower you by…

Providing Clear, Honest, and Grounded Messaging

Clarity is kindness. Clear communication ensures your audience understands your purpose and offerings. Setting realistic expectations is a way to care for your audience and honorably earn their trust. True love for a neighbor freely offers; it doesn’t coerce or manipulate. I will not over-promise or deceptively convince someone they need your service when in fact, they may not.

Supporting Your Goals

I will use my gifts in creative problem-solving and design to strategically focus your message and implement systems that effectively support and strengthen you in your gifts, fulfilling your calling. #buildingupthebody

Protecting Your Time/Resources

I value your resources, time, and budget. I aim to provide simple, effective solutions focused on your goals and objectives without overwhelming you with flashy app “options.” Too often, these apps overpromise and overcomplicate, leaving you with a myriad of different subscriptions and wondering, “Do I really need all of these? Half of them do the same thing.”

Technology should serve you, not the other way around. Let me take a crack at it with my experience, and we can likely simplify things for you.

Focusing on Helping You Help Those You Serve

We’re not here just to make you or your brand “look good.” Our mission is to combine beauty and functionality to support you in using your gifts effectively and maximizing your impact for the benefit of those you serve. The love and movement of the Trinity is outward, moving toward others, not inward and focused on self-gratification. Aka, our end goal is not just to make you money. If that is your priority, at the expense of kindness, honesty, and human decency, then you’re in the wrong place.

Being Aware of Cultural and Systemic Pressures

Due to the nature of the algorithms and the cultural forces that intrinsically value money over people, the media systems are designed to push us toward focusing on numbers and making as much money as possible. In some ways, we have to “play along” with the algorithm in order to reach people and exist “in the system”, however, awareness of these forces can help us be less susceptible to the distraction and pull of “growing an audience” or “increasing revenue at any cost” and continually refocus or efforts on your original goals and mission to love and serve.

Fostering Healthy Relationships & Authentic Connection

I prioritize the quality of relationships over sheer quantity. My goal is to connect you with the individuals who genuinely need your services and align with your mission. This way your efforts can be directed toward those who will benefit most from your support, fostering real impact and authentic growth.

Much of the internet promises a false sense of relationship and human connection. While what we communicate online cannot “take down” this systemic overhaul and misnaming of what God created as good, true, and beautiful in authentic human relationships, we can be aware of it and seek to pursue intentional and meaningful connection that offers vulnerability, kindness, and honesty to others so far as it depends on us.

Harnessing the Power of AI Without Sacrificing Your Soul

AI is amazingly beneficial in assisting in content creation; however, relying exclusively on AI-generated content without human intuition and strategic oversight for alignment of voice and values poses challenges for SEO performance and the integrity of a design.

AI is great for the heavy lifting of synthesizing, simplifying, and researching. But when it comes to unique and impactful wordsmithing, my work is distinctively “handmade,” infused with the heart and soul of your mission and message in a way only a human being can vibe and connect with. AI cannot replace discernment, instinct, and the touch of human-to-human connection.

Acknowledging When I’m Wrong, Owning and Admitting Mistakes, and Seeking to Repair as Best as I Can

I’m not sure I need to say much more on that. I’ve been in ministry long enough to know that this doesn’t always come easy to all Christians. Sometimes, in fact, we’re worse at it than anyone else. That makes no sense. (But then again, in the Bible, it was always “the religious” that had a hard time hearing what Jesus had to say.) Why, then, did Jesus come to save us? Save us from what if we’ve done nothing wrong?

I won’t get it right every time, but this is my commitment to you, and you can hold me to it. I kindly request that you also offer me the same. And please let me know how I can repair any rupture we’ve had in relationship or fix the mistakes I’ve made. I’ll do my best.