Resume

Heidi Ansiel

Digital Media Specialist
heid@honestimpact.co

Profile

Warm and engaged with people, strategic and clear with digital communications.

Digital media and communications specialist with experience in brand strategy, web design, and content systems. Known for translating complex ideas into clear, engaging messaging that strengthens organizational impact. Brings a human-centered, care-driven approach to digital strategy, leveraging both creative tools and AI-enabled workflows to improve clarity, efficiency, and engagement.

Experience

Honest Impact Design Co. LLC

Founder & Digital Media Strategist
March 2025 – Present

Founded and led a digital media studio delivering brand strategy, web design, and integrated digital systems for small businesses and organizations.

  • Designed and launched websites for Cypress Storywork, Adorning Grace MN, and Common Thread Xenia, applying UX/UI best practices and the StoryBrand framework

  • Built and executed digital marketing for Common Thread Xenia, growing social channels from zero to 800+ Instagram and ~300 Facebook followers, with top Instagram Reels reaching 19.5K–30.3K views through organic and paid campaigns

  • Implemented end-to-end systems including Square POS, scheduling, automated email/SMS workflows, customer tracking, and AI-assisted content and campaign development

Josiah Venture / Društvo Več

Digital Marketing Specialist, Youth Coach, Outreach Developer
Ljubljana, Slovenia | 2018–2024

Led branding, marketing, and digital strategy across multiple initiatives, including websites, campaigns, and an online resource hub supporting national and regional programs.

  • Designed and maintained websites and content systems, delivering UX/UI design, copywriting, multilingual support, SEO, analytics, and print collateral

  • Managed organic and paid digital marketing across Google and Meta platforms; trained and led volunteer teams supporting digital initiatives

  • Developed internal systems and workflows (Basecamp, Google Shared Drive) and leveraged generative AI to improve content development, clarity, and strategic decision-making with ethical oversight

  • Launched and led "Grow Trnow," a youth holistic outreach program addressing physical, social, and mental health challenges through after-school and summer programming for 11-14-year-olds and families

Grace Church of DuPage

Communication Assistant & Youth Ministry Admin Assistant
Warrenville, Illinois | 2014–2018

  • Led website redesigns using ModX and Squarespace, improving user experience, content management, and digital accessibility

  • Developed and executed organization-wide communication strategies using CRM tools to deliver targeted email campaigns and promotional content across digital and print channels

  • Optimized podcast production and distribution workflows, expanding reach and improving consistency of digital content delivery

Technical Skills

Strategy & Content

  • Brand & content strategy

  • StoryBrand framework

  • Copywriting & storytelling

  • AI-enabled workflows

Web & Design

  • Web design, UX/UI

  • HTML/CSS

  • Squarespace & WordPress

  • Adobe Creative Cloud

Digital Marketing

  • Organic & paid social (Meta, Google, TikTok)

  • Email marketing (Mailchimp)

  • Basic SEO & analytics

  • Campaign management

Creative Production

  • Graphic design

  • Photography & videography

  • Video editing (Premiere Pro)

  • Print collateral

Core Strengths

Problem Solving

Creative Ideation

Strategic Communication

Team Leadership

Conflict Resolution

Fast Learner

Highly Adaptable

Care-Driven Mindset

Calm Under Pressure

Systems Organization

CliftonStrengths: Ideation, Restorative, Command, Activator, Futuristic

Education & Training

Cedarville University

B.A. Broadcasting & Digital Media, Bible Minor

2010–2014

The Allender Center, Seattle School of Theology and Psychology

Narrative Focused Trauma Care – Level I & II Trained

2023–2025

Leadership Development

  • Working Genius (Patrick Lencioni): Wonder & Invention (Genius), Discernment & Galvanizing (Competency)

  • Emotionally Healthy Leadership (Pete Scazzero) – Implements principles in work and life

  • Youth Leadership Team Member, Grace Church of DuPage (2014-2018)

  • NCAA DII Women's Basketball Athlete, Multiple Scholarships (2010-2014)